Privacy Policy

Fresno Community-Based Adult Services (Fresno CBAS) Effective Date: June 2025 | Last Updated: June 2025

Fresno Community-Based Adult Services ("Fresno CBAS," "we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, share, and protect information obtained through our website (fresnocbas.org), our online forms, and any other digital touchpoints we operate. By using our website or submitting information through any of our forms, you agree to the practices described in this Policy. If you do not agree, please do not use our website or submit personal information to us.

1. Who We Are

Fresno CBAS is an adult day health care center located in Fresno, California. We provide Community-Based Adult Services (CBAS) to adults aged 18 and older, including therapeutic activities, health monitoring, social engagement, and caregiver support. Many of our services are covered by Medi-Cal and other government programs or insurance plans.

2. Information We Collect

A. Information You Provide Directly

We collect information you voluntarily submit through our website contact forms, inquiry forms, Google Ads lead forms, or by contacting us by phone or email. This may include:

Full name
Phone number and email address
Mailing address or ZIP code
Relationship to the prospective participant (e.g., family member, caregiver, self)
General information about the care needs of the prospective participant
Insurance type or coverage status (e.g., Medi-Cal, Medicare)

B. Information Collected Automatically

When you visit our website, we and our service providers may automatically collect certain technical and usage data, including:

IP address and approximate geographic location
Browser type and version
Device type and operating system
Pages visited, time spent on pages, and referring URLs
Clicks and interactions on the site

This data is collected using cookies, pixels, and similar tracking technologies (see Section 6 for more detail).

C. Information from Third-Party Advertising Platforms

If you interact with one of our advertisements on Google or other platforms, those platforms may share lead information you submit directly through their lead forms with us. This information is subject to both this Policy and the platform's own privacy terms.

3. How We Use Your Information

We use the information we collect to:

Respond to your inquiry and determine whether our services are a good fit
Schedule facility tours, consultations, or follow-up calls
Contact you (and your caregiver or family member, if provided) about our services
Assess insurance eligibility and program availability
Improve our website, content, and marketing campaigns
Comply with applicable legal and regulatory obligations
Operate, maintain, and enhance our internal systems and processes

We will not use your information for any purpose incompatible with the reason it was collected without your consent.

4. How We Share Your Information

We do not sell your personal information. We may share your information with the following categories of parties:

A. Service Providers

We work with third-party vendors who provide services on our behalf, including:

Lead handling and call center services: We use an outsourced call center to conduct inbound and outbound follow-up on inquiries. These partners may receive your contact information solely to assist in pre-qualifying and scheduling on our behalf.
Customer relationship management (CRM): We use CRM software (such as HubSpot or Zoho) to track and manage leads and communications.
Website hosting and maintenance: Our website and related infrastructure are supported by third-party hosting and development providers.
Analytics and advertising: We use Google Analytics, Google Tag Manager, and Google Ads to understand how our site is used and to serve relevant advertisements. See Section 6 for details.

All service providers are contractually required to use your information only as directed by us and to maintain appropriate security measures.

B. Legal Requirements

We may disclose your information if required to do so by law, regulation, court order, or governmental authority, or to protect the rights, property, or safety of Fresno CBAS, our staff, or the public.

C. Business Transfers

In the event of a merger, acquisition, sale of assets, or similar business transaction, your information may be transferred as part of that transaction. We will notify you of any such change as required by law.

5. How We Communicate With You

By submitting an inquiry form or lead form, you consent to be contacted by Fresno CBAS or our designated call center representatives by phone, text message, or email regarding our services, your eligibility, and scheduling. Message and data rates may apply for text communications. You may opt out of further contact at any time by letting us know during a call or by emailing us at the address listed in Section 13.

6. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to operate and improve our site and to support our advertising efforts.

Types of Cookies We Use

Essential Cookies: Required for the website to function properly (e.g., form submissions, page navigation).
Analytics Cookies: We use Google Analytics to understand how visitors interact with our site. This helps us improve content and user experience. Data collected is aggregated and anonymous.
Advertising Cookies: We use Google Ads and Google Tag Manager to deliver relevant ads to users who have previously visited our site (remarketing). These tools may place cookies or pixels that track your interaction with our ads.

Managing Cookies

You can control or disable cookies through your browser settings. Note that disabling cookies may affect the functionality of certain parts of our website. To opt out of Google Analytics tracking, visit: https://tools.google.com/dlpage/gaoptout. To opt out of Google personalized advertising, visit: https://adssettings.google.com.

7. Your California Privacy Rights (CCPA / CPRA)

If you are a California resident, you have rights under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), including:

Right to Know: You may request details about the categories and specific pieces of personal information we have collected about you, as well as the purposes for which it is used and the third parties with whom it is shared.
Right to Delete: You may request that we delete personal information we have collected from you, subject to certain exceptions.
Right to Correct: You may request that we correct inaccurate personal information we hold about you.
Right to Opt Out of Sale or Sharing: We do not sell or share personal information for cross-context behavioral advertising as defined under CPRA.
Right to Non-Discrimination: We will not discriminate against you for exercising any of your privacy rights.

To submit a request, please contact us using the information in Section 13. We will respond to verified requests within 45 days as required by law. We may need to verify your identity before processing your request.

8. Notice Regarding Health Information

Important — HIPAA Notice Fresno CBAS is a covered health care provider subject to the Health Insurance Portability and Accountability Act (HIPAA). This Privacy Policy covers information collected through our website and marketing activities. It does not govern the use or disclosure of Protected Health Information (PHI) collected in connection with your care or enrollment in our program. For information about how we handle your health records and PHI, please refer to our separate Notice of Privacy Practices, available at our facility or upon request.

Information submitted through our website inquiry forms (such as your name, contact information, and general care interest) is used for pre-enrollment and outreach purposes only, and is handled in accordance with this Privacy Policy until you become an enrolled participant.

9. Data Security

We take reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security. If you believe your information has been compromised, please contact us immediately at the address in Section 13.

10. Data Retention

We retain personal information for as long as necessary to fulfill the purposes described in this Policy, including to provide services, comply with legal obligations, resolve disputes, and enforce our agreements. When information is no longer needed, we securely delete or anonymize it.

11. Children's Privacy

Our services are designed for adults aged 18 and older. Our website is not directed at children under the age of 13, and we do not knowingly collect personal information from children. If you believe a child under 13 has submitted personal information to us, please contact us so we can delete it promptly.

12. Third-Party Links

Our website may contain links to third-party websites or resources. We are not responsible for the privacy practices or content of those sites. We encourage you to review the privacy policies of any third-party sites you visit.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or operational updates. When we make changes, we will update the "Last Updated" date at the top of this page. We encourage you to review this Policy periodically. Your continued use of our website after any changes constitutes your acceptance of the updated Policy.

14. Contact Us

If you have questions about this Privacy Policy, wish to exercise your privacy rights, or would like to request our HIPAA Notice of Privacy Practices, please contact us:

Fresno Community-Based Adult Services (Fresno CBAS) Fresno, California Website: fresnocbas.org Phone: (559)551-1234 Email: Info@fresnocbas.org"